MILO is an 88-year-old brand that has grown to become an iconic brand and today, it’s the time for a re-ignition.
We need to make MILO more “modern, different and distinctive”:
Modernising the brand to strengthen its appeal with its key audiences, making it modern and relevant while building on its legacy and iconic stature.
Dialling up its point of difference within the competition by leveraging its key benefit (natural energy) and its key ingredient (Malt Barley)
Making it more distinctive, creating a cohesive yet flexible design system that allows it to grow beyond core.
A refreshed identity that is clear, bold and a confident expression of this iconic brand. Designed strategically, to cut through the unnecessary noise to achieve a more distinctive, dynamic and modern execution - an upwards angle to further convey movement and positive uplift.
