Beer drinkers currently just see James Squire as a quality mainstream craft brand that’s a bit unexciting. How do we get premium beer drinkers choosing James squire regularly? How do we get more premium drinkers to choose from the James Squire range when currently they are only known for flavourful ales?
By creating a Masterbrand led visual identity for James Squire which can be applied across the range. By building upon the core visual principles of 'Status meets Swagger'. By building a brand architecture which allows ease of navigation through the range and understanding of variant differences. By increase perception as a premium and aspirational Beer brand.
