A plant-based YoPRO. Leverages the YoPRO high-protein platform to deliver an even healthier, plant-based product to a new millennial target (dairy-free).
Targeting the health-conscious, fitness-focussed millennials who avoid dairy (18-34); this is a chance to recruit a new tribe within the core YoPRO demographic who previously did not choose YoPRO because they choose not to eat dairy.
